Backhand was a startup application exclusively designed for sports enthusiasts and players in Mumbai. It enabled its users to discover and engage with like-minded players around them. The application was built up for three forms of racquet sports namely, Tennis, Badminton, and Squash. The application let users invite other listed users for matches and maintained a personal score directory. It also suggested its user's suitable courts in the city in order to engage in the sport.
We at ADM had the opportunity to work with this startup and we provided them with creation of Branded Content as per the brief, Social Media Management and Graphic Design.